Growing Your Farmers Market

Cover: Management Skills

Farmers Market Management series, Vol. 3

This 76-page manual is the final installment of a three-part professional development curriculum for farmers market managers. The third volume includes various worksheets that can be used to evaluate the market's success, and focuses on tasks involved in ongoing management of a farmers market.

If you would prefer to order a hard copy of this or other titles, please visit our book list for more information. Copies of the Farmers Market Management series books are $15 each.

By Chapter

Individual chapters can be printed or read online. Chapters can also be viewed continuously by clicking on "Next" at the end of each chapter.

  1. Introduction and Overview (719 KB)
  2. Reviewing Your Market's Vision and Mission (545 KB)
  3. Collecting and Interpreting Data: Research Tools and Methods for Market Performance Assessment (422 KB)
  4. Assessing Your Market's Performance (617 KB)
  5. Assessing the Competition (472 KB)
  6. Making Your Marketing Plan (507 KB)
  7. Advertising, Promotions, and Publicity (570 KB)
  8. Building Positive Customer Relations (437 KB)
  9. Product Development and Merchandising (396 KB)
  10. Value and Quality (602 KB)
  11. Pricing for Value (817 KB)

Entire book

Download Growing Your Farmers Market (2,657 KB)

Other volumes in the series

Some of the publications listed on this page are available in PDF format, which requires Adobe Acrobat Reader, a free program.