Building a Farm Trail Project 2013 - 2015
Building a Farm Trail: Developing effective agritourism associations to enhance rural tourism and promote specialty crops
Collaborating Agritourism Associations:
Debra Lucero, Debra Lucero and Associates: firstname.lastname@example.org, 530-228-2860
Vivien Straus, email@example.com, 213-304-7371
Brynda Stranix, Yuba-Sutter Economic Development Corporation, firstname.lastname@example.org, 530-751-8555
Introductory Workshop: November 21, 2013
This first workshop was a chance for everyone to meet each other, share experiences, learn some new strategies, and make plans for the next steps.
Second Workshop: November 10, 2014
This workshop was a chance for members of the three agritourism associations to share their completed map brochures with each other, to participate in discussions about their challenges and successes so far, and to learn from leaders of Apple Hill Growers Association and from project consultants about possible next steps for marketing and association development.
This one-day Agritourism Summit connected agritourism operators, organizers, regulators, educators and tourism professionals throughout California with each other. We learned from each other and together took steps to plan the future for California agritourism.
The California Statewide Agritourism Summit was Wednesday April 8, 2015 from 8:30 a.m. to 4:00 p.m. at the Heidrick Agricultural History Center, 1862 Hays Lane, Woodland, CA 95776.
As part of this project, UC Small Farm Program staff interviewed leaders of twenty California regional agricultural marketing organizations and compiled information from earlier interviews and presentations by four other groups. This guide is a summary of the experiences and advice from leaders of those twenty-four groups. There are many other California regional agricultural marketing groups with different experiences. There are many members of the groups discussed here who were not interviewed and who also may have different experiences. The focus of this guide is only to share the experiences and advice of a selected group of leaders in order to be useful to other regional groups of California agricultural producers with similar goals and intentions.
Resources & links for California Regional Agricultural Marketing
These are documents and resources provided by California Regional Agricultural Marketing Associations , including organizational by-laws, membership applications, educational resources, and presentations.
Farms of Tuolumne County Start-up Story, by Marian Zimmerly,
Other resources and references:
- “Building a Farm Trail” project information
- Regional Agricultural Marketing; A Review of Programs in California, Derden-Little & Feenstra, 2006
- Presentation: Community Agritourism Associations, by Devon Riley, Oak Glen Apple Growers
- Presentation: Temecula Valley Winegrowers Association, by Peggy Evans
- Presentation, Sierra Oro Farm Trail, by Jamie Johansson & Nicole Johansson
Sacramento River Delta Grown Agritourism Association completed and published their 2014 "Delta Farms & Wineries" map brochure in June, 2014
18" x 20" full size brochure outside (large file)
18" x 20" full size brochure inside (large file)
Sacramento River Delta Grown's 2014 Wine & Produce Passport Weekend was held August 9-10, 2014
Capay Valley Grown completed and published their 2014 "Capay Valley Farm Trail Map" in August, 2014
18" x 20" full size brochure outside
18" x 20" full size brochure inside
Capay Valley Grown will hold its first annual Open Farm Day on Sunday October 4, 2014
18" x 20" full size brochure
North Yuba Grown is sponsoring the 2014 North Yuba Harvest Festival on Saturday and Sunday, September 27 and 28.
Sacramento River Delta Grown - designed by Michael J. Penner
Capay Valley Grown - designed by Bonnie Borucki
North Yuba Grown - designed by Deb Biladeau
Penny Leff, UC Small Farm Program