The "Agritourism Intensive" in Orland and the "Guide to Agritourism" in Fresno were three-session agritourism planning courses offered by the UC Small Farm Program and local partners for farmers and ranchers starting or growing their agritourism or nature tourism enterprises. The classes combined presentations by experienced agritourism operators and experts in business planning, risk management, hospitality and marketing with hands-on interactive activities to guide participants as they assessed their own farms or ranches for agritourism potential and started drafting their own business, risk management and marketing plans.
Funding for this project was provided by the Washington State University Western Center for Risk Management Education and the USDA National Institute of Food and Agriculture (NIFA)
The Orland course was November 30, 2011, January 18 and March 20, 2012.
The Fresno course was December 8, 2011, January 25 and March 14, 2012.
Please see the Orland class syllabus or the Fresno class syllabus for more details
This presentation about the courses, delivered at the Women in Agriculture Educators National Conference in 2012, includes some preliminary reports from participant evaluations and action plans.
These were printed and passed out to class participants.
Below are some of the PowerPoint presentations from the classes.
If you are unable to view or download these documents, you may need Adobe Acrobat Reader (a free program).
