Posts Tagged: Coffee
While serving as a Peace Corps volunteer in Venezuela, Mark Gaskell got his first experience with thriving coffee plantations. Years later, as a UC Cooperative Extension advisor to small-scale farmers in California, he wondered whether coffee could be a viable specialty crop for Central Coast farmers.
Gaskell established transplants in 2001 and discovered that the sub-tropical plants could thrive in the Golden State, reported Jodi Helmer on Valley Public Radio's The Salt.
Local farmers embraced the idea of California coffee and started planting their own crops. The burgeoning state industry now boasts 30 farms growing more than 30,000 coffee trees.
California coffee is selling for as much as $60 per pound. "A single cup sold for $18. The coffee sold out within two weeks," the VPR story said.
Until recently, American coffee was grown commercially only in Hawaii. To make the most of their precious water, California farmers have begun experimenting with coffee plantings and producing beans that fetch a premium.
“There are about 30,000 coffee trees now planted on about 30 farms and that acreage will continue to grow during 2018 with programmed new plantings,” said Mark Gaskell, UC Cooperative Extension advisor who works with coffee growers in Santa Barbara and San Luis Obispo counties. “Only a relatively small amount of the planted acreage is now producing, but the market interest and demand continue to outpace anticipated new production for the foreseeable future.”
At the Coffee Summit, participants will learn about new opportunities for this high-value crop from industry professionals. Summit topics will include development of estate coffee, coffee production, pests and diseases, processing methods and marketing.
Coffee is planted from Morro Bay to San Diego, with production concentrated in Santa Barbara, Ventura and San Diego counties, according to Gaskell.
California coffee industry leaders from Santa Barbara and San Diego counties and agriculture professionals with University of California Cooperative Extension, University of Hawaii and U.S. Department of Agriculture will give presentations and answer questions.
Good Land Organics grower Jay Ruskey, who has been growing coffee in Santa Barbara County since 2002, and Gaskell will discuss growing coffee in California.
Based on their coffee variety research trials, UC Cooperative Extension advisors Ramiro Lobo and Gary Bender, both based in San Diego County, and Duncan McKee of Cal Poly Pomona will discuss which varieties are suitable for production in California.
“We are working collaboratively with UC Cooperative Extension to determine the best coffee varieties for our area,” said Valerie J. Mellano, Cal Poly Pomona professor and chair of the Plant Science Department. “Much of the California coffee is grown along the more coastal areas, but we are really interested in determining what will do well in the more inland areas, where it is a little hotter in the summer and a little colder in the winter.
“We are starting the second year of our trial and will be able to see how certain varieties hold up in the colder weather this winter, but we will not have any coffee yield data for a couple more years.”
Andy Mullins of Frinj Coffee, a cooperative of 24 farms including Good Land Organics, will discuss business and marketing opportunities for new California coffee growers.
The Inaugural Coffee Summit will be hosted by the Huntley College of Agriculture on Jan. 18, from 8 a.m. to 4 p.m., at the AgriScapes Conference Center at Cal Poly Pomona. Registration is $75 and includes a continental breakfast, lunch and coffee tasting. For more information and registration, visit http://bit.ly/2jtXyFP.
Your coffee is from where? California https://www.nytimes.com/2017/05/26/business/your-coffee-is-from-where-california.html?_r=0
Farmer breaks ground with California-grown coffee success https://www.cbsnews.com/videos/18-cup-of-california-grown-coffee-sparks-industry-interest/
The farmer, Jay Ruskey was working with UC Agriculture and Natural Resources advisor Mark Gaskell when they had a "eureka moment," the story said. Coffee bushes can benefit from the environment created by an avocado plantation.
"I went through lots of cycles of plantings looking at options for using unused land," Rusky said. "Interplanting works for a lot of reasons, and coffee fits perfectly with avocados because it has similar nutrition requirements."
Americans' coffee is typically grown in tropical areas of Hawaii, and Central and South America. Gaskell, who worked with coffee growers for Central America for several years prior to joining UC in 1995, approached Ruskey with the idea of growing coffee in 2001.
“My job is to help small farms with problem solving, so I'm always looking for these kinds of synergies,” Gaskell said of the interplanting technique. “Commercial water rates are high, so ‘How are we going to get the most efficient utilization of land and water?' is at the back of every grower's mind.”
Gaskell said it is important to note that coffee also does just fine by itself in open field planting as long as it is irrigated. It doesn't require avocado interplanting for success, but avocado interplanting is an additional opportunity for coffee growing in California.
In 2014, Coffee Review rated Ruskey's coffee - sold under the name Good Land Organics - among the top 30 in the world.
The publication's top ranking of Good Land Organics has made coffee associations elsewhere sit up and take notice of the potential for a high-quality, domestic crop, the Take Part article said.
“All of a sudden I'm thrown into the spotlight of the coffee world because I'm a disruption, which is something it needs, because it does not have a lot of research going on, like with other crops,” Ruskey said.
"Fifteen years ago this would not be feasible because most people were satisfied with Yuban or Folgers types of coffee," Ruskey said. "Now people pay 10 to 20 times more than those old prices for . . . unique cups of coffee that have a wide range of flavors from a variety of cultivation techniques."
Ruskey sells the coffee at the local farmers market.